Build wealth on a schedule. Not on your emotions.
Your index fund sits at one broker. Your Bitcoin sits somewhere else. RogLabs is the one place they add up, week after week, so the only thing you have to watch is whether you're still buying.
Planner, log and shareable cards are free, no account. The version that fills itself in is $9.99 a month when it ships.
· weekly buys since Aug 2, 2025 · every one posted at @RogLabs · keep your own log
I lost everything in 2020.
That was the year I quit my job to trade stocks and crypto full-time. Charts on every screen, alerts on every move. By the end of it, the account was gone.
The market wasn't the problem. The dashboard was. Red numbers at 3am, the one impulsive tap that erased months of patience. Every tool I used was built to make me trade. I needed one built to make me wait.
So I'm building the opposite of a trading app: it hides the price, rewards you for not looking, and keeps score of the only thing that compounds.
These days I do one boring thing. I buy the S&P 500 and Bitcoin on a fixed schedule and never touch them. Broad ownership of the market in one hand, scarcity in the other, never everything on one bet. RogLabs is the scoreboard for that habit, and a streak is a lot harder to break than a promise.
Rog · building in public at @RogLabs
Built against your worst instincts
Every other app is built to make you trade more. This one is built to make you wait.
One record, every platform
A broker, an exchange, a cold wallet, and not one of them shows the other two. This does: one total, one stack, one streak, and the pace you are actually keeping.
Progress, not tickers
No daily P/L, no red candles at 3am. You see the stack, the streak, and the distance left. Prices show up only where they change a decision.
Receipts you can post
Every week saves as an image you can drop into a post, or a link anyone can open. Nothing keeps you buying like having said out loud that you would.
See your boring future
Set your amount and your S&P 500 / Bitcoin mix. Notice the part most people get backwards: on the Bitcoin side, a lower price means you reach your goal sooner. Crashes aren't the enemy. Waiting is.
The log
Type what you bought and where the price was. Everything after that is arithmetic you never have to do again: the combined total, the stack, your real pace against the plan, and a card you can post. Two numbers a week, twenty years of record.
Backfill the weeks you already bought
Move the log in or out
How much is enough, and how long it takes
What's your finish line, and what could steady buying actually grow into. The projection runs on the plan you set above, S&P 500 sleeve and goal date included.
Roughly, the 4% rule says you can withdraw about 4% a year and have the money last decades. Your number is in today's money, and so is the projection beside it, which is the only way the two can honestly be compared. Not financial advice.
Everything here is in today's money, with the inflation rate you set on the left taken back out. Treat the return as a nominal number: the S&P 500 has run near 10% nominal and about 7% after inflation, though any decade can differ. Only the S&P 500 side compounds; your Bitcoin sits flat at the price you chose, because nobody can honestly forecast it. Not financial advice.
Boring product, boring price
Everything on this page is free and stays free. One paid plan, for the part that is pure typing.
- Weekly log across every platform you use
- Shareable card for each week, plus a public link
- Accumulation planner with live scenarios
- Independence math and projection, inflation included
- CSV and JSON export, no account, no email
- Your buys land in the log on their own, from your broker, your exchange, and a watch-only address for cold storage
- Read-only, always. It never places a trade, moves a coin, or holds a balance.
- One weekly recap: what you bought, what you hold, how the streak looks
- A public page that updates itself, if you want one
- Cancel anytime and the free log keeps every buy you recorded
- Your founding price is locked. It never goes up on you.
Questions people actually ask
Does RogLabs place my buys?
No, and it isn't going to. Fidelity, River, Coinbase and Schwab already run recurring buys for free, straight from your bank account, and they do it better than I could. Setting that up takes ten minutes at each one and it's the first thing I'd tell you to do. RogLabs never places a trade, never moves a coin, and never holds a balance.
Then what would I be paying for?
Typing. Your broker can't see your cold wallet and your exchange can't see your index fund, so today the only way to get one honest total is to type both sides in every week. The paid version reads both accounts and fills that record in for you. If you don't mind the typing, the free log does the same job and always will.
Where does my log get stored?
In your browser, on your device. There is no account and no database, so nothing to leak and nothing for me to sell. Clear your browser data and the log goes with it, which is why the export buttons are right there. The public link carries the whole log inside the address itself, so you can post your record without anyone hosting it.
Why a subscription and not a one-time price?
Because the work repeats. Reading two accounts, matching the buys, and rebuilding the recap is a weekly job for as long as you want the record kept. Recurring work, recurring price: $9.99 flat. Everything on this page stays free either way.
What do I lose if I cancel?
The auto-fill stops. Every buy you recorded stays in the log, the exports keep working, and you go back to typing two numbers a week. Canceling takes two clicks.
When does it launch?
There's no date, and I'd rather say that than invent one. I'm building it in public at @RogLabs, where I post every buy I make. The log here is finished and free today; the waitlist is only for the part that fills it in for you.
Tired of typing it in?
I'm building the version that reads your broker, your exchange and a watch-only address, and fills the log in for you. Read-only, nothing placed, nothing moved. Use the free log in the meantime, and I'll tell you when the other one is real.
No spam. No price alerts. I'll email when it ships, and almost never otherwise.