Build wealth on a schedule. Not on your emotions.
Your S&P 500 sits in an IRA. Your Bitcoin sits in a cold wallet. No app sees both. RogLabs is the one place they add up, week after week, so the only number you watch is your streak.
Planner, log and shareable cards are free, no account. Connected catches the week you forget and keeps your cost basis after a self-custody move, $9.99 a month when it ships.
· weekly buys since Aug 2, 2025 · every one posted at @RogLabs · keep your own log
I lost everything in 2020.
That was the year I quit my job to trade stocks and crypto full-time. Charts on every screen, alerts on every move. By the end of it, the account was gone.
The market wasn't the problem. The dashboard was. Red numbers at 3am, the one impulsive tap that erased months of patience. Every tool I used was built to make me trade. I needed one built to make me wait.
So I'm building the opposite of a trading app: it hides the price, rewards you for not looking, and keeps score of the only thing that compounds.
These days I do one boring thing. I buy the S&P 500 and Bitcoin on a fixed schedule and never touch them. Broad ownership of the market in one hand, scarcity in the other, never everything on one bet. RogLabs is the scoreboard for that habit, and a streak is a lot harder to break than a promise.
Rog · building in public at @RogLabs
Built against your worst instincts
Every other app is built to make you trade more. This one is built to make you wait.
One record, every platform
A broker, an exchange, a cold wallet, and not one of them shows the other two. This does: one total, one stack, one streak, and the pace you are actually keeping. Paste a wallet address and the Bitcoin side fills itself.
Progress, not tickers
No daily P/L, no red candles at 3am. You see the stack, the streak, and the distance left. Prices show up only where they change a decision.
Receipts you can post
Every week saves as an image you can drop into a post, or a link anyone can open. Nothing keeps you buying like having said out loud that you would.
See your boring future
Set your amount and your S&P 500 / Bitcoin mix. Notice the part most people get backwards: on the Bitcoin side, a lower price means you reach your goal sooner. Crashes aren't the enemy. Waiting is.
The log
Type what you bought and where the price was, or paste a wallet address and let the chain fill in the Bitcoin side for you. Everything after that is arithmetic you never do again: the combined total, the stack, your real pace against the plan, and a card you can post.
Backfill the weeks you already bought
Move the log in or out
The Streak Club
Nobody brags about returns here. You brag about how many weeks in a row you bought. Put yours on the board, then try to catch the person above you.
Or compete privately with one friend
How much is enough, and how long it takes
What's your finish line, and what could steady buying actually grow into. The projection runs on the plan you set above, S&P 500 sleeve and goal date included.
Roughly, the 4% rule says you can withdraw about 4% a year and have the money last decades. Your number is in today's money, and so is the projection beside it, which is the only way the two can honestly be compared. Not financial advice.
Everything here is in today's money, with the inflation rate you set on the left taken back out. Treat the return as a nominal number: the S&P 500 has run near 10% nominal and about 7% after inflation, though any decade can differ. Only the S&P 500 side compounds; your Bitcoin sits flat at the price you chose, because nobody can honestly forecast it. Not financial advice.
Boring product, boring price
Everything on this page is free and stays free. One paid plan, for the part that is pure typing.
- Weekly log across every platform you use, plus the planner and independence math
- Track any Bitcoin address, deposits import automatically
- Shareable card each week, plus a public link
- CSV and JSON export, no account, no email
- Miss a week and it tells you, before the streak quietly breaks
- Move coins to self-custody and your cost basis follows, not just the balance
- Broker and exchange land in the log on their own, read-only, always
- One xpub watches a whole wallet, including every address it creates later
- A public page that updates itself, if you want one
- Cancel anytime, the free log keeps every buy you recorded, founding price locked for good
Questions people actually ask
Robinhood already does both. Why use this?
If all your S&P 500 and all your Bitcoin sit in one app on auto-buy, honestly, you may not need this. Most long-term holders don't live there. The index fund is in a 401(k) or an IRA, the Bitcoin moves to a cold wallet, and no single app sees both. This is the one record across all of them. And auto-buy only works until the day you pause it because everything is red. A streak you've posted in public is a lot harder to pause.
Does RogLabs place my buys?
No, and it isn't going to. Fidelity, River, Coinbase and Schwab already run recurring buys for free, straight from your bank account, and they do it better than I could. Setting that up takes ten minutes at each one and it's the first thing I'd tell you to do. RogLabs never places a trade, never moves a coin, and never holds a balance.
Then what would I be paying for?
Two things a manual log can't do for itself. It notices a missed week and tells you, instead of letting the streak break quietly. And when you move Bitcoin to self-custody, it keeps the cost basis attached to the coins instead of losing it at the wallet boundary. Getting there means connecting your broker and exchange, read-only, and watching a whole wallet from one xpub instead of address by address, but that's the mechanism, not the point.
Is it safe to paste my wallet address?
A Bitcoin address is public by design. It lets anyone look at the balance and never, under any circumstances, spend from it. What it does cost you is privacy: the block explorer sees the address alongside your connection, and anyone you hand a share link to can see that address's history. A seed phrase or private key is the opposite, and you should never type one into any website, this one included. Paste one here by accident and the page will refuse it and tell you so, without sending it anywhere.
Where does my log get stored?
In your browser, on your device. There is no account and no database, so nothing to leak and nothing for me to sell. The site counts visits and button taps with GoatCounter, which uses no cookies and stores nothing personal, so I can see what people actually use. Clear your browser data and the log goes with it, which is why the export buttons are right there. The public link carries the whole log inside the address itself, so you can post your record without anyone hosting it.
Why a subscription and not a one-time price?
Because the work repeats. Reading two accounts, matching the buys, and rebuilding the recap is a weekly job for as long as you want the record kept. Recurring work, recurring price: $9.99 flat. Everything on this page stays free either way.
What do I lose if I cancel?
The auto-fill stops. Every buy you recorded stays in the log, the exports keep working, and you go back to typing two numbers a week. Canceling takes two clicks.
When does it launch?
There's no date, and I'd rather say that than invent one. I'm building it in public at @RogLabs, where I post every buy I make. The log here is finished and free today; the waitlist is only for the part that fills it in for you.
Know the week you missed
The free log below works today, no account. Connected adds the two things a manual log can't do for itself: it tells you when a week slips, and it keeps your cost basis attached to your coins after a move to self-custody. Read-only, nothing placed, nothing moved. I'll email when it's real.
No spam. No price alerts. I'll email when it ships, and almost never otherwise.