Competitive Intelligence · Manufacturing

Your competitors are making moves. Do you see them?

I help manufacturing executives map competitive landscapes, uncover pricing blind spots, and make portfolio decisions backed by intelligence — not intuition. Human-led analysis, augmented by AI, built on 14 years inside the industry.

Book a Free Discovery Briefing → What I Deliver
Rogerio — Competitive Intelligence Consultant

Rogerio

Strategic Intelligence · Manufacturing · 3 Continents

200+
Product-market segments analyzed
$2M+
Cost savings identified
14 yrs
Manufacturing & strategy
3
Continents of experience
Why Hire Me

I built competitive intelligence from inside the factory — not a consulting slide deck

I started as a mechanical engineer on production floors in Brazil. Over 14 years I've moved from engineering to operations to strategic intelligence — always inside manufacturing companies, never from the outside looking in.

Today I serve as the strategic intelligence lead for a $5B+ global manufacturer, delivering competitive briefs and portfolio analysis directly to the CEO. I've mapped 200+ product-market segments, identified over $2M in cost savings through competitive pricing analysis, and built the executive dashboards that replaced stale quarterly reports nobody read.

What makes me different from a CI firm? I understand cost structures, BOMs, supply chains, and manufacturing operations from the inside. When a competitor files a patent or shifts suppliers, I don't just report it — I can tell you what it means for your margins, your portfolio, and your next move.

Direct CEO Advisory

Strategic intelligence lead for a $5B+ global OPE manufacturer. I report to the top.

Engineer → Strategist

Mechanical engineering foundation. I speak operations, finance, and the C-suite.

Brazil → Europe → US

Cross-market competitive insight that domestic-only analysts can't replicate.

AI-Augmented Intelligence

Deep industry knowledge + AI tools = faster, broader, more cost-effective CI.

I Build What I Deliver

Power BI, Python, SQL. Dashboards and pipelines — no handoffs, no middlemen.

SCIP · Six Sigma · Patent Holder

Certified, credentialed, and published. Rigorous methodology, not guesswork.

What I Deliver

Intelligence that drives decisions

Every engagement is tailored to your competitive reality. No bloated decks. No generic reports. Actionable intelligence for manufacturing leaders.

Strategic

Competitive Landscape Mapping

A comprehensive visual map of your competitive environment across product lines, regions, and segments.

  • Competitor profiling & capability assessment
  • Market share estimation by segment
  • Interactive executive dashboards
  • Threat & opportunity matrix
Portfolio

Product Portfolio Intelligence

Competitive positioning integrated with margin analysis to identify where to invest, defend, or divest.

  • Product-market segment prioritization
  • Competitive position scoring
  • Growth vs. margin optimization
  • Pricing opportunity identification
Operational

CI Dashboards & Data Systems

Executive dashboards consolidating competitive data into a single actionable view. Built for C-suite.

  • Automated data pipelines & ETL
  • Executive summary views
  • Drill-down competitor analytics
  • KPI tracking & alerting
Advisory

CI Program Design

Build an internal competitive intelligence function from scratch — processes, tools, team, and cadence.

  • CI maturity assessment
  • Intelligence collection framework
  • Stakeholder reporting cadence
  • Tool stack recommendations
High-Impact

Competitive War Games

Immersive strategic exercises where your leadership team role-plays competitor moves, stress-tests strategies, and uncovers blind spots before they become real threats.

  • Pre-game competitive briefing packets
  • Facilitated war game sessions (1–2 days)
  • Competitor move simulation & response mapping
  • Post-game strategic action plan

Why War Games?

War games force your team to think from the competitor's perspective — revealing strategic assumptions you didn't know you were making. Used by Fortune 500 manufacturers to pressure-test pricing, new product launches, and market entry decisions.

My Approach

The Manufacturing Intelligence System™

A structured, repeatable framework purpose-built for manufacturers. Five phases, one clear competitive picture.

Landscape Definition

Map every product-market segment and establish competitive boundaries that matter.

Signal Collection

Patents, pricing, filings, and primary sources — systematically gathered, AI-augmented.

Analytical Synthesis

Cross-reference signals with your margins, costs, and share data to find P&L impact.

Executive Intelligence

Decision-ready dashboards and briefs built for C-suite consumption.

Continuous Monitoring

Ongoing feeds, automated alerts, and quarterly war-room sessions.

Human-Led · AI-Augmented · Manufacturing-Native
Proof

Intelligence in action

Real results from a real engagement. Anonymized for confidentiality.

$1.2M
Pricing Opportunity Identified
Recovered margin across 34 product lines where competitive analysis revealed significant underpricing.
Global OPE Manufacturer · $5B+ Revenue

Competitive Pricing Intelligence Across 200+ Product-Market Segments

A global outdoor power equipment manufacturer needed visibility into competitor pricing dynamics across a sprawling product portfolio. Built a systematic competitive landscape mapping 200+ product-market combinations, integrating competitor pricing data with internal gross margin analysis. Identified 34 product lines where pricing was significantly below competitive benchmarks — representing over $1.2M in recoverable margin without volume risk. Executive dashboard delivered directly to CEO for strategic planning.

Investment

Transparent pricing. No surprises.

Choose the engagement model that fits. Every project is scoped with clear deliverables before we start.

Discovery
Free
60-minute briefing
Assess your CI needs and identify the biggest competitive gap I can help close.
  • 60-min video call
  • Preliminary assessment
  • One actionable insight
  • Scoped proposal if there's fit
Book Free Call
Hourly Advisory
$200/hr
Flexible, on-demand
Expert advisory for specific competitive questions, pricing reviews, or CI guidance.
  • Ad-hoc competitive analysis
  • Expert network calls
  • CI strategy consulting
  • Dashboard review & coaching
  • Billed in 1-hr increments
Schedule Hours
Most Popular
Strategic Engagement
$5K – $15K
Fixed project scope
Landscape mapping, portfolio analysis, CI dashboards, or program design.
  • Full competitive analysis
  • Interactive Power BI dashboards
  • Executive brief & recommendations
  • 30-day follow-up session
  • 4–8 week delivery
Get Started
War Games & Advisory
$15K – $50K
Facilitated engagement
Competitive war games, scenario planning, or comprehensive CI program build-outs.
  • Competitor briefing packets
  • 1–2 day facilitated war game
  • Strategic action plan
  • Ongoing advisory available
Discuss Scope

All project pricing is fixed and scoped in advance. Also available through expert networks (GLG, AlphaSights, Guidepoint) at separate rates.

Let's Talk

What competitive question keeps you up at night?

Book a free 60-minute discovery briefing. You'll walk away with at least one actionable insight about your competitive landscape — whether we work together or not.

Book Your Free Briefing → hello@roglabs.io